at home with the kodak (cherish)

an archival investigation 2021/22

Based on the original At Home with the Kodak brochures from 1920 to the 1930s, the work takes up the topic of „casting” women as home archivists through Kodak’s early advertising campaigns and the question of taking and collecting photographs as affective work.

It’s a case study of a technologically conditioned weak resistance. It examines how in the early years of the development of photography, women – whose activities were limited to seemingly unimportant home tasks – managed to use photography as a tool for creating archives and micro-history and challenging the social roles imposed on them.

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